New Tourist Destination Strategy

New Tourist Destination Strategy

The City of Rockingham Council adopted the Tourist Destination Strategy (2019-2024) at its ordinary meeting on Tuesday 28 May 2019.

The Tourist Destination Strategy sets out the City’s strategic priorities and direction for marketing Rockingham to tourists. The key objective of the strategy is to effectively and measurably promote the Rockingham region as a premium coastal destination in Western Australia.Man taking photos of a dolphin while on a boat cruise.

The new strategy identifies and prioritises five key strategic elements to actively pursuing tourism:

  1. Destination marketing (targeting eco and adventure tourism)
  2. Visitor servicing (face-to-face and digital)
  3. Coastal development and activation
  4. Events activation (entertainment destination)
  5. Mid-tier MICE attraction (meetings, incentives, conferences and events)

City of Rockingham Mayor Barry Sammels said the strategy would play a central role in boosting tourism across Rockingham.

“Rockingham is the place where the coast comes to life and the Tourist Destination Strategy gives the City a robust plan of action to make Rockingham one of WA’s premium coastal destinations,” Mayor Sammels said.

“We are fortunate to live in a community that is rich with amazing environmental assets including stunning wildlife, breathtaking coastline and exciting ecoadventures.

“The new Tourist Destination Strategy will help Rockingham take advantage of these positive attributes and promote the region as a place to visit, live and invest in.”

The strategy was informed by the Tourism Strategy Development Advisory Group (TSDAG) which consisted of representatives from Destination Perth, Tourism WA, the Perth Convention Bureau, Rockingham Kwinana Chamber of Commerce, Tourism Rockingham, the Rockingham Visitor Centre, the Department of Biodiversity Conservation and Attractions, Councillor Andy Burns as well as local residents and the business community.

 

 

2019 City of Rockingham Team Plan

2019 City of Rockingham Team Plan

Burning the midnight oil again because it’s been another busy day. The longest meeting of the day was the annual Team Plan Presentation. Each year the CEO, Directors and Senior Managers make a presentation to us Councillors. It’s their opportunity to give us a quick snapshot of their department, and the major things they’re working on. They also provide their financial summary and explain any proposed changes to staff numbers. No wonder it ran for three hours from 4pm – 7pm! (Although we did get a 15 minute break for a pee and a coffee)

As you’d expect with a City growing as fast as ours we do need a few more staff moving forward, but the changes won’t be anything like when we took over the operation of the Aqua Jetty and the Mike Barnett Complex. Overall on a staff to residents ratio we’re still one of the best in WA. Which is a good sign of efficiency.

Some of my notes from the night include;

  • Our Customer and Corporate Support Dept are working towards releasing the RockPort App which will make dealing with the City easier.
  • Our Waste Services Dept have reported that landfill diversion (stuff avoiding landfill) has increased from 24% to 47% as a result of the new three bin system.
  • On the back of the hugely successful visit by the Perth Symphony Orchestra, our Community and Capacity Building team are trying to attract acts to perform in Rockingham during the Perth Festival and the Fringe Festival.
  • Our Parks Dept will be planting more than 4500 trees across the City during winter.
  • Our Engineering Services dept will be reviewing the need for a second access point into Woodbridge Estate (This is a big one for me and it’s something I’ve been pushing for since I started on Council)

 

 

Draft Tourist Destination Strategy Open for Public Comment

Draft Tourist Destination Strategy Open for Public Comment

The City of Rockingham Council endorsed the draft Tourist Destination Strategy (2019 – 2024) at its ordinary meeting on Tuesday 26 March 2019, with the strategy now open for public comment.

The Tourist Destination Strategy establishes the City’s strategic direction and priorities for marketing the Rockingham region to tourists. Its key objective is to effectively and measurably promote Rockingham as Western Australia’s premium coastal destination.

The strategy stems from the City’s Strategic Community Plan (2019–2029) which identified actively pursuing tourism and economic development as one of our community’s aspirations. It has been developed after extensive consultation with the local community, businesses and industry experts.

In February 2018 the City established the Tourism Strategy Development Advisory Group (TSDAG) which consists of representatives from local businesses, Destination Perth, Tourism WA, the Perth Convention Bureau , Rockingham Kwinana Chamber of Commerce, Tourism Rockingham, the Rockingham Visitor Centre, the Department of Biodiversity Conservation and Attractions, and Councillor Andy Burns.

Local residents and the business community also contributed their ideas on how to best promote Rockingham to the rest of the world during a series of Community Plan workshops help throughout 2018. The City also conducted a community survey and held a business workshop in association with the Rockingham Kwinana Chamber of Commerce.

The new strategy identifies and prioritises five key strategic elements to actively pursuing tourism:

  1. Destination marketing (targeting eco and adventure tourism)
  2. Visitor servicing (face-to-face and digital)
  3. Coastal development and activation
  4. Events activation (entertainment destination)
  5. Mid-tier MICE attraction (meetings, incentives, conferences and events)

City of Rockingham Deputy Mayor Deb Hamblin said the Tourist Destination Strategy would be central to the success of boosting tourism in Rockingham.

“Rockingham is the place where the coast comes to life and we are blessed to have an abundance of fantastic environmental assets including breathtaking coastline, stunning wildlife and exciting ecoadventures right on our doorstep,” Deputy Mayor Hamblin said.

“The Tourist Destination Strategy outlines a robust plan of action that will empower the City to take advantage of these assets and become WA’s premier coastal destination – as a place to visit, live and invest in.

“I encourage residents to visit the City’s website and make a submission on the strategy via the Share Your Thoughts page.”

The draft Tourist Destination Strategy will be open for public comment until Wednesday 24 April 2019. Residents can make a submission on the strategy on Share your thoughts.

 

 

Strategic Community Plan 2019–2029

Strategic Community Plan 2019–2029

The City of Rockingham has released its Strategic Community Plan 2019–2029, which will shape the direction of the City over the next decade.

The updated community plan is the product of extensive engagement with the community that began with a series of “planning for the future” workshops between February and May 2018. During these workshops residents shared what they value most about Rockingham and what they wanted the City to be over the next 10–20 years.

Throughout this process more than 500 suggestions were received from people who have a stake in the future of the community including schools, local businesses, community members of a local charity, a working group of Rock Port subscribers and members of the City’s Disability Access and Inclusion Advisory Committee.

The Strategic Community Plan 2019–2029 is underpinned by four key aspirations:

  • Actively pursue tourism and economic development
  • Grow and nurture community connectedness and wellbeing
  • Plan for future generations
  • Deliver quality leadership and business expertise.

Mayor Barry Sammels thanked residents for helping shape the future of their community throughout the consultation process.

“Every four years the City conducts a comprehensive review of its Strategic Community Plan and creates a new one that looks ahead to the next 10 years,” Mayor Sammels said.

“As our City is a rapidly changing place to live, it’s vital that this review considers the range of new factors and expectations that are influencing our development.

“The City thanks residents for their support and involvement in this process and looks forward to working closely with the community over the next 10 years to help fulfil the community vision and aspirations for the future.”

The City will track progress with the implementation of the Strategic Community Plan 2019–2029, with updates to be given on a regular basis.

Read more about the Strategic Community Plan 2019–2029.

Heritage Strategy Community Engagement Workshop

Heritage Strategy Community Engagement Workshop

The City is currently developing its Heritage Strategy and needs your input. We will be running a Heritage Strategy Community Workshop on Thursday 22 November 2018 from 6pm–8pm.

The Heritage Strategy will establish an Action Plan to identify how the City can improve the management of its heritage under the themes of understanding, protecting, sustaining and promoting.

Heritage refers to aspects of our past that we want to keep: a place which has played an important part in our history, an historical archive or account, a building which has significance because of its architectural quality or association with a person, or a natural feature such as a rock formation, fossil site or landscape – things which we would like future generations to enjoy. This will include European and Aboriginal heritage, such as the Chesterfield Inn in East Rockingham and Lake Richmond in Rockingham.

More information on the City’s heritage is available on the City’s heritage page.

Please ensure you RSVP via customer@rockingham.wa.gov.au by Tuesday 20 November if you wish to attend, as places are limited. Please arrive by 5.45pm for registration. Tea and light refreshments will be provided.

What: Heritage Strategy Community Engagement Workshop
When: Thursday 22 November 2018 6pm–8pm
Where: Gary Holland Community Centre, 19 Kent Street, Rockingham

Should you have any enquiries, please contact Gayle O’Leary on 9528 0333. If you are unable to attend the workshop but would still like to have input, visit Share your thoughts.

 

 

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