Perth tourists will be encouraged to make the short trip to Rockingham and see firsthand where the coast comes to life when the region is promoted at the Western Australia Visitor Centre throughout April.
The month-long promotion features local tourist providers, visitor information and stunning imagery to promote Rockingham as a tourist destination.
Rockingham Visitor Centre, Quest Rockingham, Shoalwater Executive Homes, Rockingham Wild Encounters, Lakeview Suites, Jet Pack and Jet Ski Tours, and WASUP stand up paddle boards are among those involved.
“This is a great example of local businesses working together with the City’s support to promote our region,” Mayor Sammels said. “It is a fantastic opportunity to tempt tourists in Perth to come and see for themselves our breathtaking coastline, marine wildlife and adventure experiences.”
The Western Australia Visitor Centre promotion is part of a wider strategy by the City to boost tourism in the region, which the community has identified as one of its aspirations for the City’s Strategic Community Plan (2019-2029).
Mayor Barry Sammels said it was one of many ways the City was promoting Rockingham as Western Australia’s premium coastal opportunity.
“Just in the past few months we have hosted visits from Chinese film producers, increased our presence on local radio, television and social media, and promoted Rockingham at travel fairs in Singapore and Malaysia,” Mayor Sammels said.
“It’s all part of a bigger plan to attract more visitors to Rockingham that is outlined in our draft Rockingham Tourist Destination Strategy (2019-2024), which is now out for public comment.”
To read more about the draft Rockingham Tourist Destination Strategy (2019-2024) visit the City’s Share Your Thoughts page.
The Western Australia Visitor Centre is located at 55 William Street, Perth.
In support of the Councils proposed policy banning the use of single use plastics and helium balloons, I’ve partnered with Lisa Hills of Boycott Balloons Fremantle to bring this feature length documentary to Rockingham.
Where: Naragebup Environmental Centre, Safety Bay Road.
When: Tuesday 9th April, Doors open 7pm.
We all know that throwing rubbish on the ground is littering, so why is letting a balloon float away seen as something different? Rubber Jellyfish is a feature-length documentary that explores the effects of helium balloons on the environment, wildlife and human beings. Mum-to-be Carly Wilson sets out on a personal journey to meet key players on all sides in the fight to ban balloons, and exposes the confronting truth behind our favourite party product. As she travels around Australia seeking to understand the science and various points of view, Carly discovers a range of issues, from the heartbreaking impact on sea turtles to the potentially deadly effect of helium on children. Her journey takes her from littered beaches to the capital, as she speaks to activists, businesses, and politicians to find out why the balloon problem is being ignored and if something can be done.
The proposed Council Policy
is open for public consultation till April 10th, so come along to the documentary screening, learn about the issue and then make your voice heard. When more people take the time to make their voice heard, the Council is able to better represent the communities views.
Hope to see you there.
The success of the City of Rockingham Autumn Centre has continued to grow, with results from the latest survey indicating members at the facility are delighted with improvements made over the past 18 months.
The Autumn Centre is located on McNicholl Street in Rockingham and offers an active and social environment for people over the age of 50 to pursue personal interests and create support networks. It is also open to people with disability over the age of 18 accompanied by a carer.
A survey of members is conducted at the centre every year to assess the overall level of happiness at the centre. The survey determines what is working and what can be improved for members.
A total of 1667 printed surveys were sent to members in March 2019, with 431 members responding, giving a response rate of 26 per cent.
City of Rockingham Mayor Barry Sammels thanked the members of the Autumn Centre for sharing their thoughts.
“The Autumn Centre is a valuable community resource and the City appreciates the feedback our members give us,” Mayor Sammels said.
“It’s fantastic to see that people are increasingly happier with the Autumn Centre. While it is great to receive positive news, we won’t be resting on our laurels. We will continue to work on all of the constructive feedback we have received to make the centre even better going forward.
“For example, we have already taken on board the feedback received about queues at the administration office and will shortly be undertaking renovations to add an extra customer service position in the foyer to improve our ability to serve members quickly.”
The Autumn Centre has gone from strength-to-strength and recently passed a record-breaking 1800 members.
“It is an exciting time at the Autumn Centre and there has never been a better time to become a member. I urge all seniors who are considering getting involved to come down and experience the centre firsthand.”
Members who are interested in discussing the results of the survey will be able to chat with Autumn Centre staff during a free members morning tea from 10am on Friday 5 April 2019.
The City of Rockingham Council endorsed the draft Tourist Destination Strategy (2019 – 2024) at its ordinary meeting on Tuesday 26 March 2019, with the strategy now open for public comment.
The Tourist Destination Strategy establishes the City’s strategic direction and priorities for marketing the Rockingham region to tourists. Its key objective is to effectively and measurably promote Rockingham as Western Australia’s premium coastal destination.
The strategy stems from the City’s Strategic Community Plan (2019–2029) which identified actively pursuing tourism and economic development as one of our community’s aspirations. It has been developed after extensive consultation with the local community, businesses and industry experts.
In February 2018 the City established the Tourism Strategy Development Advisory Group (TSDAG) which consists of representatives from local businesses, Destination Perth, Tourism WA, the Perth Convention Bureau , Rockingham Kwinana Chamber of Commerce, Tourism Rockingham, the Rockingham Visitor Centre, the Department of Biodiversity Conservation and Attractions, and Councillor Andy Burns.
Local residents and the business community also contributed their ideas on how to best promote Rockingham to the rest of the world during a series of Community Plan workshops help throughout 2018. The City also conducted a community survey and held a business workshop in association with the Rockingham Kwinana Chamber of Commerce.
The new strategy identifies and prioritises five key strategic elements to actively pursuing tourism:
- Destination marketing (targeting eco and adventure tourism)
- Visitor servicing (face-to-face and digital)
- Coastal development and activation
- Events activation (entertainment destination)
- Mid-tier MICE attraction (meetings, incentives, conferences and events)
City of Rockingham Deputy Mayor Deb Hamblin said the Tourist Destination Strategy would be central to the success of boosting tourism in Rockingham.
“Rockingham is the place where the coast comes to life and we are blessed to have an abundance of fantastic environmental assets including breathtaking coastline, stunning wildlife and exciting ecoadventures right on our doorstep,” Deputy Mayor Hamblin said.
“The Tourist Destination Strategy outlines a robust plan of action that will empower the City to take advantage of these assets and become WA’s premier coastal destination – as a place to visit, live and invest in.
“I encourage residents to visit the City’s website and make a submission on the strategy via the Share Your Thoughts page.”
The draft Tourist Destination Strategy will be open for public comment until Wednesday 24 April 2019. Residents can make a submission on the strategy on Share your thoughts.
The City of Rockingham has been recognised for its outstanding work at the 2019 Australian Coastal Councils Association Awards in Kiama, New South Wales.
The awards, which were held in conjunction with the 2019 Australian Coastal Councils Conference, saw the City receive the Highly Commended award in the category of Community Engagement for its innovative approach to coastal hazard risk management and adaptation planning.
Local governments from around Australia were recognised during the awards, which were established to acknowledge the achievements of individuals and organisations that have made significant contributions to the Australian coastal environment, settlements and sustainability.
City of Rockingham Mayor Barry Sammels, who is also the Chair of the Australian Coastal Councils Association, said it was an honour for the City to be recognised at the awards.
“The City of Rockingham is home to 37 km of pristine coastline and protecting the future of our wonderful environmental assets is a strong priority,” Mayor Sammels said.
“As a member of the Australian Coastal Councils Association the City is focused not only on preserving our own coastline, but also helping other coastal councils face challenges such as coastal erosion and sea level rise.
“The City is delighted to receive such recognition from its peers and will continue to work with the Rockingham community and the Australian Coastal Councils Association to preserve our beautiful coastline.”
The Australian Coastal Councils Association enables coastal local governments to work together to tackle key issues. It also provides support to coastal advocacy campaigns, particularly those that are lobbying for change at a Federal Government level.